Agenda

The 1 st Baku Forum of PR Specialists of Turkic-speaking Countries

08:30 – 09:00                    Registration

09:00 – 10:00                    Welcome notes / video presentation

Ilham Mammadov —     Chairman of APRA, Director of Baku School of PR

Erkan Ozoral —              Extraordinary and Plenipotentiary Ambassador of the Republic of Turkey in the Republic of Azerbaijan

Representatives of the sponsors

Session 1: Trends of development of contemporary communication technologies

10:00 – 10:15                    Svetlana Stavreva (President of IPRA): “Telling Your Story in the Age of Digital Transformation and Artificial Intelligence”

10:15 – 10:30                     Goncha Karakash (Head of PR Association of Turkey): “Trends of the Future in PR”

10:30 – 10:45                     Emin Veliyev (Co-Founder, KeepFace –Azerbaijan): “Modern Communication Channels and Influencers”

10:45 – 11:00                     Ilham Afandiyev (Business consultant, Afandi Consultancy – Azerbaijan): “Effective Digital PR”

11:00 – 11:30                     Discussions

11:30 – 12:00                     Coffee-break

Session 2: Country brand and PR

12:00 – 12:15                     Jeyda Aydede (PR Specialist, President of IPRA (2001-2002) – Turkey): “How to do marketing and PR for a country”

12:15 – 12:30                     Vali Alibayov (Member, European Experts Council –Azerbaijan): “Can a country become a brand?”

12:30 – 12:45                     Gulnura Toraliyeva (Director, Bishkek School of PR –     Kyrgizstan): “Crisis communication and strategic approaches in PR”

12:45 – 13:00                     Asif Usubaliyev (Director, Scientific-Methodic Center for Culture and Raising Qualification – Azerbaijan): “Potential of PR technologies for propaganda of the Turkic culture”

13:00 – 13:30                    Discussions

13:30 – 14:30                    Lunch

Session 3: Overview of PR in the Turkic countries: problems and perspectives

14:30 – 14:45                     Kamran Aliyev (Foreign Relations Coordinator, APRA — Azerbaijan): “Public Relations in Azerbaijan: action-based or campaign-based PR?!”

14:45 – 15:00                     Tariel Jalally (Head of Kazakh office, Action Global Communications – Kazakhstan): “PR industry and trends in Kazakhstan

15:00 – 15:15                     Afet Yagubova (Director, Laboratoriya PR Agency                            – Azerbaijan): “Does PR remains the same in the era of the paid media?”

15:15 – 15:30                    Jaloliddin Usmanov (International Press Club, Deputy Chair – Uzbekistan):  PR in Uzbekistan

15:30 – 15:45                    Discussions

15:45 – 16:15                    Awarding Ceremony

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